{"id":123383,"date":"2017-03-29T11:01:34","date_gmt":"2017-03-29T05:31:34","guid":{"rendered":"http:\/\/analyticstraining.com\/?p=11767"},"modified":"2022-10-06T14:36:12","modified_gmt":"2022-10-06T09:06:12","slug":"expert-speak-analytics-big-basket","status":"publish","type":"post","link":"https:\/\/www.jigsawacademy.com\/expert-speak-analytics-big-basket\/","title":{"rendered":"Expert Speak: Analytics at Big Basket"},"content":{"rendered":"<p>Analytics drives processes and growth of hundreds of tech companies out there. Netflix uses analytics in its operations, Chai point uses it for stock replenishment, and even the popular online dating app \u2013 OKCupid \u2013 uses analytics to find your matches.<\/p>\n<p>In the bandwagon of companies and services that rely on analytics for customer experience and optimization of processes is the popular e-commerce platform for groceries \u2013 Big Basket. The online retail giant that operates in major Indian cities also makes extensive use of analytics and Big Data for distinct purposes.<\/p>\n<p>In an interview with the Pooja Ravishankar, the marketing manager at Big Basket, she shares how analytics plays a crucial role in their operations and in delivering a better customer experience. She reveals on data points on the website and sheds light on how every point collects data with valuable insights.<\/p>\n<p>You can check out the quick interview here:<\/p>\n<p><iframe title=\"Discussing analytics at BigBasket with Pooja Ravishankar\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hWAJfe7DCoo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><strong>Also Read\u00a0<\/strong><\/p>\n<div class=\"_form_3\"><\/div>\n<p><script src=\"https:\/\/jigsawacademy67103.activehosted.com\/f\/embed.php?id=3\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><br \/>\n<strong><a href=\"http:\/\/analyticstraining.com\/2017\/how-to-become-a-data-scientist\/\" target=\"_blank\" rel=\"noopener\">How To Build a Career in Data Science?<\/a><\/strong><\/p>\n<p><strong>5 Skills You Need to Know to Become a Big <a href=\"https:\/\/www.jigsawacademy.com\/blogs\/business-analyst\/role-of-data-analyst\/\">Data Analyst<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analytics drives processes and growth of hundreds of tech companies out there. Netflix uses analytics in its operations, Chai point uses it for stock replenishment, and even the popular online dating app \u2013 OKCupid \u2013 uses analytics to find your matches. In the bandwagon of companies and services that rely on analytics for customer experience [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":123440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[594],"tags":[83,1006,54,94,101],"form":[1499],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jigsawacademy.com\/wp-json\/wp\/v2\/posts\/123383"}],"collection":[{"href":"https:\/\/www.jigsawacademy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jigsawacademy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jigsawacademy.com\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jigsawacademy.com\/wp-json\/wp\/v2\/comments?post=123383"}],"version-history":[{"count":1,"href":"https:\/\/www.jigsawacademy.com\/wp-json\/wp\/v2\/posts\/123383\/revisions"}],"predecessor-version":[{"id":254635,"href":"https:\/\/www.jigsawacademy.com\/wp-json\/wp\/v2\/posts\/123383\/revisions\/254635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jigsawacademy.com\/wp-json\/wp\/v2\/media\/123440"}],"wp:attachment":[{"href":"https:\/\/www.jigsawacademy.com\/wp-json\/wp\/v2\/media?parent=123383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jigsawacademy.com\/wp-json\/wp\/v2\/categories?post=123383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jigsawacademy.com\/wp-json\/wp\/v2\/tags?post=123383"},{"taxonomy":"form","embeddable":true,"href":"https:\/\/www.jigsawacademy.com\/wp-json\/wp\/v2\/form?post=123383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}